Marc Evans, Founder and CEO of Sports Engineering Group, LLC and M25 Swim, established the SEg “Principles of Design” and leads product design, prototyping and patenting. His design guidelines use best practices across many fields and established scientific standards and principles.
 

Previously, an endurance sport coach and educator for 30 years, Marc has four published books that include; movement testing, technique, periodization, mobility, stability, nutrition, psychology and exercise correctives. In addition, he is regarded for his technique teaching methods in swimming, cycling and running. His clients have included professional and elite and amateur athletes, Olympic coaches and triathlon federations world-wide. He has also been instrumental in the education of coaches. 
 

As a two-time head coach for USA Triathlon, Marc led the elite 12-member USA team at the first World Championship in 1989 when Mark Allen won the gold medal. He was the head coach for the USA Triathlon performance testing at the Olympic Training Center and a founding member of the USAT coaching commission. Additionally, he was the Sports Medicine conference coordinator and Director/Coach of Endurance Sports at the Ironman Sports and Endurance Center in Kailua-Kona Hawaii for three consecutive years. 
 

Marc is the inventor and patent holder for the SPEEDO® Contoured and SPEEDO® SwimFoil training paddles that have established the long-standing standard in swimming paddle design and 5 other related patents. He was presented the "Award of Excellence" medal from the American Medical Association triathlon division and was the "International Coach of the Year". 

Jane Cappaert, PhD, VP of Research and Development, brings a proven track record in sports engineering through extensive experience in product design, validation and testing. She is a leading expert in the field of biomechanics. Cappaert began her career at the U.S. Olympic Training Center in Colorado Springs, Colorado. She initially analyzed the biomechanics of athletes competing in a variety of sports. She then spent nine years studying and improving the technique of swimmers and triathletes while working at USA Swimming.
 

From 1997 to 2000, Cappaert designed, developed, tested, and patented Speedo® International's first full-body swimsuit called Fastskin®. During its debut at the 2000 Olympics in Sydney, swimmers wearing Fastskin® suits won 83 percent of the Olympic medals and broke 13 of 15 world records.

 

After the 2000 Olympics, Cappaert took a position at Reebok® International, where she led a team of engineers at Reebok's Human Performance Engineering Lab. While at Reebok, she engineered athletic shoes to meet the specific functional and biomechanical demands of running, power motions, cutting motions, and jumping. She then headed research and development for Dr. Scholl’s foot care products focusing on the foot as a foundation to movement and motion. Currently, Jane is the Sr. Director of Applied Footwear Research at the Nike Sport Research Lab, heading up a team researching sport, foot function and foot movement.

 

Jane is the co-author of Triathletes in Motion (Human Kinetics – 2014), authenticating the book’s physiology, assessments and testing correctives, and technique/biomechanics in swimming, cycling and running.

 

Brenton Ford, Vice President and Director of Strategic Business and Marketing and an equity partner of SEg and M25 Swim, brings 20 years of national-level experience in competition and coaching. He has worked with over 3,000 swimmers in all aspects of the sport from triathlon, open water swimming, competitive swimming and surf lifesaving. 

From 1999 to 2005, he competed at the Australian National Age Championships making finals in the 200 IM, 400IM and 200 Breaststroke. He then went on to break a number of Australian Master's National records in the 20-25 and 25-29 year age groups from 2008. In 2016, he broke the age group swim record for 2.4 miles at Ironman New Zealand in a time of 47:01. 

Brenton began his coaching career at the University of Melbourne and then went on to coach PowerPoints Masters Swimming Club for nine years. As head coach, he led the club to six Founders Trophies (National Championships highest point score) and was awarded the Australian Masters coach of the year in 2012. 

Effortless Swimming was founded by Brenton in 2009 as a way to help swimmers around the world improve their technique through educational videos. It soon grew and expanded into international swim camps, swimming clinics and online coaching. It's now considered a leader in underwater filming and technique analysis with more than 4,000 swimmers attending clinics, 400,000 podcast downloads and more than 20 million YouTube views.